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Atharron View Drop Down
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Direct Link To This Post Topic: Why the High Price Tag?
    Posted: 11 Jan 2012 at 3:36pm
I'm interested in getting this DVD, but I'm just wondering why it is so expensive. Is it really worth almost eighty pounds for one DVD?
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Direct Link To This Post Posted: 11 Jan 2012 at 10:45pm
G'day John,

Are you referring to the Professional Industry Retouching Secrets DVD?

This DVD set is aiming to assist the viewer to get their Post Processing techniques up to a Professional Standard that can be used by Professional and Amateur alike.

If so, this is a 2 DVD pack, (2 discs in the one cover), there is approximately 5hr viewing time, so give yourself plenty of breaks, and Karls spends quite a bit of time showing photoshop techniques, using layers, curves adjustments and different tools, like burning and dodge tools.

(Here in Australia, photo printing services) charge $10 per photo to just use Burn and Dodge tool, no other PP work, so when you take that into account, the DVD is cheap.

To do a photoshop workshop, will cost about 3 times that of the DVD or more (depending who runs it) and you may not get as much information as what is demonstrated on the DVD's.

I hope this helps.

Regards,
Craig

PS, I purchased mine back in 2010 and watching the trailer again, makes me want to do a revision of the discs and refine my current PP technique more.
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Direct Link To This Post Posted: 11 Jan 2012 at 11:49pm
Maybe so, but simply labelling something 'professional' isn't enough to justify a high price. I'm sure it can be sold for less. I'm presuming here that it didn't take any more time, money or effort to produce than most of the other dvds, which should be what determines the cost, not who its marketed for.
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Direct Link To This Post Posted: 12 Jan 2012 at 11:01am
Hi John,

I think the pricing is fair. As Craig pointed out - What you learn from this DvD set would cost a great deal more if you went to workshops. Personally, when I was new to PS, I got very frustrated trying to learn certain techniques by myself. Specifically when I wanted to change something in one area of the photo, and leave something else un-touched. Having these DvD's available at this price and having zero hassle travelling to workshops or tuition meant that the learning process for me was quick, easy, and affordable. It's a one-time-buy. Once you have the discs, they are yours to review and revise when you need a top up.

Also included on the discs, are some TIF files with the original, un-edited version, and the retouched version. This gives you a chance to have a go at editing the photos yourself and following along as you watch.

As an example. A local Photographer here would charge 2.5x the cost of these DvD's for a 5 hour PS session. Split into 1 hour sessions it would be over 5x the cost, and the amount learned in that time would be less.

Regards,

Chris

Edited by CSkinner - 12 Jan 2012 at 11:02am
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Direct Link To This Post Posted: 12 Jan 2012 at 4:41pm
I will reiterate that it is not what you get out of the product that should determine the pricing, it is how much it cost to make. But the arguments you make have no bearing on the far more expensive still life DVD. I would just like to know if it cost much more to make than the others or whether they're getting a nice tidy profit out of it justifying it with 'it is still cheaper than a workshop'.
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Direct Link To This Post Posted: 12 Jan 2012 at 10:01pm
John, I dont think this is going anywhere, and I dont believe that anyone is forcing you to purchase this DVD. As for production costs, as there maybe less people wanting to purchase this DVD (not because of cost but because of preference) and having a smaller target market, the individual costs are higher due to a smaller production run of discs.

IE: How much would it cost for you to purchase a one off camera? Probably $millions, but when there are millions made of that camera, the production run is much cheaper and the overall costs are spread over a wider market.

Its the same for computers, cars, appliances, and lots of other stuff. When something is mass produced the overall costs are lower per unit. I'm sure that if you have a business manufacturing DVD's and you are offering to do the production runs cheaper than Karls current costs to reduce the sale price of the DVD's, I'm sure that Karl's would be happy to hear from you.

Regards,
Craig
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Direct Link To This Post Posted: 12 Jan 2012 at 10:12pm
Sorry, I feel my last post came off as a bit harsh. I didn't mean it to be that way. I'm just curious as to why it should be so different from the others. I still plan on buying it, but since my money has recently been pretty much all spent on camera equipment and some of his other DVDs, I'm leaving it for another day. I currently have a book telling me all about how to use PS, but it seems to be just the technical side of the programme, not the artistic which I'm sure is reason enough to buy the DVD.
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Direct Link To This Post Posted: 13 Jan 2012 at 3:26am
G'day John,

Just one final comment, I have also got some Photoshop books that I spent a couple hundred $$ buying and in fact Karl's DVD goes beyond those books as these photoshop books are aimed more at graphic design and these did not help me much at all, in fact I think I only looked at them maybe once as they were not aimed to help photographers.

Personally, I'm sure that you will get more from the DVD and if your disatisfied with the purchase, Karl has stated their return policy.

Hope this has been helpful.

Regards,
Craig

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Closing the thread.
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Direct Link To This Post Posted: 29 Jan 2012 at 9:27pm
Hi Atharron,

Firstly I have to say that I fully agree with everything the moderators have stated in their previous posts. I would also add that our Pro-Series titles are aimed at professional level and the content of these courses is much more "valuable" to pro's or enthusiasts hoping to become professionals. By comparison to gain the equivalent information on a 2 day course with a group of maybe a dozen other people would cost you the best part of £1500 and whilst you have a tutor on hand to answer questions, much of what you learn is forgotten without a reference to it. Our 5hr photoshop DVD by contrast is £79 and allows you to repeat the information over and over and has been put together in such a way and checked to ensure that no relevant steps in the education have been omitted. It also comes with full online support should you have any questions pertaining the training on the disks and if so then those questions will be answered. We believe it is the content that is the value and what you are deciding to pay for not the format in which it is delivered. We also believe that whilst this product is one of the higher price ones in our range, it is still significantly cheaper than some of our USA competitors equivalents which are often priced at $300 or more and only play on a computer and have not been encoded to also play on your DVD/TV.

I hope this goes someway to answering your questions and gives you confidence in our products
Karl Taylor
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